The full track record
Roles, launches and the operating systems behind the headline results — in first person, and honest about what I owned versus co-led.
Over eight years, one direction
A curated progression at Gen Digital — increasing commercial scope, from growing a product portfolio to owning retention end to end. Most recent role first. Each role below reads as Mandate, Ownership, Selected work and Impact.
Senior Manager, Growth — Retention Hub, Renewal Mechanics & Checkout
Gen Digital (formerly Avast / AVG)After the team shifted to an individual-contributor model built around fast, AI-assisted iteration, own retention end to end and protect subscription revenue after the first purchase.
- Manual retention and renewals.
- Moving customers back onto the auto-renewal program (resubscription).
- The checkout experience, and the small-business (SMB) customer portfolio from a customer-success and retention angle.
- Personally built the Retention Hub — an internal tool coded in Cursor and Claude Code that scrapes internal services and gives the broader team shared alignment on product and revenue metrics.
- Scaling AI-native workflows that speed up cross-team alignment and execution.
Retention run as one coherent system rather than spread across teams and tools.
Free-to-Paid Monetization Lead
Gen Digital (formerly Avast / AVG)Own how free users convert into paying customers across the purchase funnel.
- Led the free-to-paid monetization program — commercial prioritization and experimentation.
- Ran the A/B and multivariate program on the purchase funnel.
- Built and led the free-to-paid team directly — hiring, mentoring, and growing the program's output even as top-of-funnel volume declined.
- Personalized the Avast One offer by risk profile.
- Led the go-to-market for AI-Powered Scam Protection across 50M+ users.
A repeatable monetization program and the team behind it.
Principal E-Commerce Specialist
Gen DigitalTurn Avast One from a legacy bundle into a personalized, commercially launched flagship.
- I owned the purchase-funnel A/B testing roadmap.
- Segmented users by risk profile so the messaging matched the person.
- Systematically removed purchase-funnel friction — fewer steps, clearer pricing, packaging tested in-market — to lift checkout conversion.
- Kept decisions hypothesis-led and measured rather than opinion-driven.
A more relevant, lower-friction purchase journey for Avast One.
Growth & Privacy Portfolio Specialist
Avast / Gen DigitalGrow the Privacy portfolio from niche add-ons into a real revenue line. I joined as an e-commerce intern and moved to full time within the year.
- Drove the commercial workstream across the Privacy portfolio — VPN, AntiTrack, BreachGuard.
- Built new in-product touchpoints and placements across the portfolio.
- Contributed to launching AntiTrack — which led to the TrackOFF acquisition — plus BreachGuard and Secure Identity.
- Supported the global rollout of Avast One.
- Helped fold the TrackOFF acquisition and the licensing stack into one coherent system.
The new touchpoints and placements I built added multi-million turnover across the portfolio — a commercial workstream I drove, not a solo result.
Master's Degree in Business / Management
University of Economics, Prague
MBA Exchange Program
Ross School of Business, University of Michigan
Key launches I helped ship
Over eight years taking privacy and identity products from idea to market. Most of the value came from cross-team collaboration and actually getting things shipped — new in-product touchpoints and placements across the portfolio that drove multi-million turnover upside year over year.
Anti-tracking privacy product
Started as a third-party project and grew into the launch that led Avast to acquire TrackOFF — the foundation of the anti-tracking line I went on to scale.
avast.com/antitrack →First identity-monitoring product
The portfolio's first product built purely around identity monitoring — watching for breached and leaked data and turning it into a clear action for the user.
avast.com/breachguard →First identity-protection anti-theft
The first anti-theft protection in the Avast portfolio centered on identity protection — extending the brand from securing the device to protecting the person.
avast.com/secure-identity →Commercial flagship launch
Commercial launch of the all-in-one flagship, across both legacy Avast and the new Gen Digital — personalized, commercially packaged and rolled out globally.
avast.com/one →