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Career · 2018 – today

The full track record.

Eight years of growth at Avast, AVG and Norton (Gen) – what I owned, what I shipped – alongside funnel work for clients.

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Michal Hlousek presenting at the AI: Prague hackathon
Michal HlousekGrowth, retention & funnel optimization
Funnel optimizationBusiness strategyRetentionCheckoutPricing & monetizationExperimentation
Career

Over eight years, one direction.

Most recent first.

2026 – now

Senior Manager, Growth – Retention Hub, Renewal Mechanics & Checkout

Gen Digital (formerly Avast / AVG)

Retention across the customer journey, after the first purchase.

  • Manual renewals for customers who switched off auto-renewal
  • Winning them back onto auto-renewal
  • SMB retention and the checkout funnel
  • Built the Retention Hub – one view of retention for every team
2023 – 2025

Free-to-Paid Monetization Lead

Gen Digital (formerly Avast / AVG)

Turn free users into paying customers.

  • Built and led the free-to-paid team
  • Ran the A/B and multivariate program on the purchase funnel
  • Personalized the Avast One offer by risk profile
  • Led GTM for AI Scam Protection – 50M+ users
Nov 2022 – Oct 2023

Principal E-Commerce Specialist

Gen Digital

Make Avast One a personalized, commercially launched flagship.

  • Owned the purchase-funnel A/B testing roadmap
  • Fewer steps, clearer pricing, tested packaging
  • Messaging matched to each user's risk profile
2018 – 2022

Growth & Privacy Portfolio Specialist

Avast / Gen Digital

Grow the Privacy portfolio into a real revenue line. Joined as an intern, full time within the year.

  • Commercial lead across VPN, AntiTrack and BreachGuard
  • Helped launch AntiTrack, BreachGuard and Secure Identity
  • New in-product placements – multi-million turnover across the portfolio
Education

Where the foundations came from.

Master's Degree in Business / Management

Prague University of Economics and Business

MBA Exchange Program

Ross School of Business, University of Michigan

Product launches

Key launches I helped ship.

Avast One

Commercial flagship launch

The all-in-one flagship, rolled out globally.

avast.com/one →
Toolkit

Full technical inventory.

Experimentation & CRO
A/B & Multivariate TestingFunnel OptimizationPricing & Packaging TestsRenewals & ResubscriptionPersonalization & Segmentation
Agentic IDEs & AI Development
CursorClaude CodeCodexWindsurfVSCodeChatGPTGemini
Automation Protocols
Model Context ProtocolCustom Web ScrapingTrigger-Based Data Loops
Analytics, BI & Forecasting
GA4Looker StudioPowerBIExcel Advanced ModelingForecasting & Demand Modeling
Ops & Infrastructure
KibanaOpenSearchJiraConfluenceGit
Contact

Let's talk.

Want a second pair of eyes on your funnel or your retention? Write to me.

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