Get found when people look.
Search, review sites and AI answers – so the people checking you find you, not a competitor.
Done it: Websites, funnels and mobile apps optimized for client businesses.
Michal HlousekGrowth strategy · funnel optimization · product-led growth
It's usually not the leads. It's the funnel.
I help businesses grow and keep their customers. I find where the funnel leaks – on the website, in the product or in the app – and fix it.
Sign-up asks before it gives. Most people leave right there – more traffic only means more people lost.
Value first, less friction. Same traffic – far more people reach payment and renewal.
What I do
01 · Discover
02 · Understand
03 · Sign up
04 · Pay
05 · Renew
I work on every stage of the funnel.
Every business leaks somewhere different. Scroll on, or pick a stage, to see what I do there.
Make the product obvious.
Landing pages that lead with outcomes, so visitors see what it does for them in seconds.
Done it: Positioning and activation for AI scam protection – 50M+ users.
Remove the friction.
Value first, then the ask. Only as much friction as the product really needs.
Done it: Years of A/B and multivariate tests on the purchase funnel – decision rules set before the results.
Make the offer fit.
Pricing, packaging and offers that match how people actually use the product.
Done it: Built and led the free-to-paid team – tests prioritised on lifetime value, not conversion rate alone.
Keep them paying.
Renewals, win-back and a checkout that doesn't lose people.
Done it: Retention across the customer journey – renewals, win-back, SMB and checkout.
The funnel, and the business behind it.
Fixing a step is the easy part. Knowing which step is worth fixing is the job.
01
Funnel optimization
Find the stage that loses the most people and fix that one first.
02
Experimentation
A/B and multivariate tests, with the hypothesis and the decision rule set up front.
03
Product-led growth
Free-to-paid: the product shows its value first, then the upgrade is the obvious next step.
04
Business strategy
Pricing, packaging and go-to-market, prioritised on lifetime value.
05
Forecasting
Demand and forecast models that size an opportunity before anyone builds it.
06
Business ownership
I own the number, not just the test – commercial workstreams, and a team I built and led.
Learned at scale. Applied for clients.
Eight years inside Avast, AVG and Norton (Gen) – and the same thinking applied to client websites, funnels and mobile apps.
8+
years at Avast, AVG, Norton
100M+
combined program reach
50M+
users, AI scam protection
30+
builders at {AI: Prague}
- AlongsideClient work
Websites, purchase funnels and mobile apps optimized for client businesses.
- 2026 – nowSenior Manager, Growth · Gen
Renewals, win-back, SMB retention and the checkout funnel.
- 2023 – 2025Free-to-Paid Monetization Lead · Gen
Built and led the team turning free users into paying customers.
- 2022 – 2023Principal E-Commerce Specialist · Gen
Owned the purchase-funnel testing roadmap for Avast One.
- 2018 – 2022Growth & Privacy Portfolio Specialist · Avast
Commercial lead across VPN, AntiTrack and BreachGuard; three product launches.
Where is your funnel leaking?
Tell me in a line or two. I'll reply with where I'd look first.